Posted by on June 1, 2017

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As the front door to your company, your web page requires curb appeal. While color and style speak of personal preference, your likes and dislikes prove inadequate in digital marketing. In the world of web design, the site which draws the most interest wins.


So, how do you know if you are in need of a site update or an extreme makeover? Professional web design companies come to the rescue with expertise and insight on what attracts digital traffic. We help you assess your needs and get current on the latest in web design and function.


Plus, web design services offer the tools needed to make website change happen. From the behind-the-scenes to the upfront and personal, we help you create and maintain curb appeal, giving you exactly what you want.


Curb Appeal

Web design services construct an appealing site which draws the eye and holds interest. With beauty lying in the eye of the beholder, a broad design attracts a wide range of readers. But, most importantly, it sparks the interest of your target audience.


The Look

Considering your web goals and needs, web designers put together a page with visual appeal. As professionals, we know to keep it simple in terms of layout and font use, cut content into bite-sized pieces and use relevant, attractive images.


In developing a web design, we consider the interplay of:

  • Layout
  • Color
  • Fonts
  • Images
  • Videos


Successfully combining these page features goes beyond sight. The layering of styles and elements requires expertise to avoid complications or a cumbersome website. We work to give you the total package.


A Clear Message

Web designers understand a simple, focused message lets visitors know what you are about the moment they click onto your site. And, furthermore, the use of text and buttons make clear their next step as well.


Effective sites include:


  • Obvious site focus
  • Direct connection with business goals
  • Simple, clear call to actions
  • Results which measure well in analytics

These qualities also apply to your copy. Relevant content shares the same message across your brand while enticing visitors to keep reading. Most importantly, the text compels readers to action, the action you desire. Web experts know the value of planning powerful words into the design.


The User Experience

While the look of your website may be contemporary and striking, a poor user experience sends visitors packing. Internet browsers are time-starved in a busy world and refuse to waste this precious commodity. As web designers, we cater to the needs of the user, your guest.


Visitors want a site which proves:


Knowing the functionality of plug-ins and other elements, web designers integrate page components which save time and money while improving user friendliness. After all, unreliable functions prove detrimental to the user experience.


Quality web designers ensure your site optimizes:


  • Speed
  • Fluidity
  • Mobile friendliness

Following the age-old mantra, “The customer is always right,” digital design experts remind you of your customer. And, we keep you on target for meeting their needs through their experience with your website.


More Than Meets the Eye

But, a winning website goes beyond mere attractiveness and ease of use. After all, beauty is only skin deep. And, the front door of your business loses its value if the home lacks substance when you open it.


Professional web designers carry the tools and expertise to use them. With trade secrets, we create an effective web presence for you. One which interests search engines and grabs your target audience. Yes, effective means results.

Getting You Noticed

To stand out to search engines, your website needs quality search engine optimization (SEO). This seeming buzzword proves valuable from the start of web design. In short, SEO gets you noticed by powerhouses such as Google. And, as web designers, we get you there.


Impactful SEO includes knowledge and proper use of:


  • Keywords
  • Meta descriptions and tags
  • Links and backlinks
  • Relevant, original content
  • Authority
  • Site speed
  • Search engine algorithms


Getting You Read

Moving up in search engine rankings, in turn, draws readers, leads and customers. After all, showing up on the first results page puts you front and center. And, this is your goal, right?


To do so, digital design experts include the following in your site:


  • Compelling copy
  • Attention-getting headlines
  • Clear call to actions


Giving You What You Need

The needs of companies in regard to web design vary. Listening to your business goals, needs and desires give web designers insight into who you are and how a website best serves you. This is key to what we do.


Our goal is to design, upgrade or overhaul a site to work for your company and the audience you intend to reach. Whether WordPress or HTML, providing you with a fully customized, traffic drawing site is our pleasure.

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